Curriculum Vitae

Sophia Yulirun Shao

 Telephone: 07410 970463  Email:



I am an experienced front-end web developer. I have built a track record of spearheading commercially successful website and app design, builds and development, using WordPress, HTML, CSS, PHP, JavaScript and C#. I have proven myself adept at analytically improving SEO and UX experience. My practical experience is underpinned by a strong and relevant education: after graduating with a 2:1 Bachelor’s degree in Radio Broadcasting and TV Production, I achieved a Merit in my MSc in Design and Digital Media from University of Edinburgh. I am fluent in Mandarin.


Key Skills

  • Front end web development
  •  Website building and development
  •  WordPress, HTML, CSS, PHP, JavaScript, C#
  • Scrum project management
  • Creating innovative and engaging content
  • Proactive, entrepreneurial and conscientious
  • MSc Design and Digital Media
  • App design and development
  • Photoshop and Illustrator
  • Improving UX experience
  • Implementing SEO
  • Fluent Chinese (Mandarin)





University of Edinburgh

MSc Design and Digital Media

September 2015 – August 2016


Tianjin Polytechnic University, China

Bachelor’s Degree: Radio Broadcasting and TV Production

September 2011 – June 2015

  • 2:1
  • International study: Swansea University, Media and Communication (September 2014 – June 2015)
  • Second major: Law



Aberdeen Standard Investments, Edinburgh

Web Developer

September 2018 – September 2019


Beauty Harbour Clinic, Edinburgh

Web Designer

February 2018 – present

  • Spearheaded the development of the website of a prominent beauty clinic:
    • Quickly built positive working relationships across the business to promote strong communication flow and maximise my contribution to commercial strategies.
    • Built and integrated an online retail store into an existing website using WordPress.
    • Employed scripting languages, including HTML, CSS, PHP and JavaScript.
    • Designed new web pages and content, in line with existing branding.
    • Continually evaluated and improved UX experience.
    • Integrated tracking pixels to better monitor traffic and shape marketing strategy.
    • Fielded technical issues; arrived at creative and practical solutions.
    • Improved search engine optimisation (SEO).


Britsense, Edinburgh

Marketing and Operations Executive

August 2017 – February 2018

  • Produced innovative and creative digital content in line with marketing plan:
    • Delivered content across social media platforms – including Facebook, Instagram and WeChat – in line with optimal posting schedule to achieve organic reach targets.
  • Created and managed online Amazon webstores to increase sales channels:
    • Created content pages, and both uploaded and edited product details.
    • Monitored speed and traffic. Analysed data to inform product marketing on social media platforms.
    • Regularly evaluated and refined UX experience.
  • Built sophisticated databases to improve product tracking.
  • Systematically organised distribution, including managing international shipping logistics.



Product Manager

January 2016 – present

  • Managed an ecommerce store:
    • Analysed data to plan product listings and maximise sales.
    • Created, uploaded and edited product details.
    • Proactively engaged with customers and provided efficient and effective support.


Hubei Radio and Television, China


June – September 2012, June – September 2013

  • Worked alongside journalists and reporters in the news team:
    • Researched and investigated potentially newsworthy stories.
    • Proactively engaged and interviewed a variety of people.
    • Accompanied colleagues to witness and report on major events.
    • Employed bespoke company software to edit news items.
    • Fed into editorial decision making processes.


Technical Skills Overview

  • WordPress, HTML, CSS, PHP, JavaScript, C#.
  • Photoshop, Illustrator.


Other Interests

I am keen artist; both in digital and paint mediums. I regularly teach Mandarin to children aged between 6 and 16.